Press Release Format Pdf

Whether you re marketing a new business venture promoting a new book or simply drumming up some interest for an upcoming non profit event the press release is an invaluable tool that can make or break your efforts at gleaning some much desired media attention. So your audience or reader is a hungry busy reporter who has a deadline and is searching for a piece to write. In order to write a well presented press release there are several factors you should take into account.

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Then it concludes with information about your organization your boilerplate and contact information.

Press release format pdf. The first paragraph of a press release should include who what when where why and sometimes how. Make verbs active and the subject concrete for example. Press release templates are document models which are used to tell new subjects to the target audience. A press release should contain your business logo a headline a lead paragraph that summarizes the announcement and newsworthy angle three to four body paragraphs hyperlinks social media links quotes and multimedia.

Overall a press release is news originating from a business an organization a new startup or an established entity. Each time you fill out your press release form with the right details your custom template will automatically generate a pdf press release ready for the new media. Additional details are included in the body of your press release. Use this space typically two to four paragraphs to expand on the information provided in your introductory paragraph.

Just use our drag and drop pdf editor to change the template design to match your company s branding and feel free to add extra fields and text while you re at it. Consider inserting a quote from a leading spokesperson such as a ceo senior executive researcher or other subject matter expert. They can also be part of a full press kit or may be accompanied by a pitch letter. Click the icon to see the sample press release.

The following rules of formatting one have to be kept in mind. How to format press releases. Press releases are a valuable way to market your business so don t forget to customize your press release template so that it perfectly represents your company. Think of this hungry reporter as you write your press release.

Press release is to get the attention of a reporter who is looking for a story to write for a newspaper television or radio program. A press release is pseudo news story written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person event service or product. Maintain the length of the press release in a maximum of two pages or with a limit of 400 to 500 words. A press release is brief and highlights an important event decision or piece of information.

But first scroll down for press release formatting tips. They are often sent alone by e mail fax or snail mail. The press release should have a few. Cover the most important facts first and follow with details.